Il futuro è
Client: Fondazione Agnelli
Team: TODO
Year: 2016
Concept, visual identity, custom website and print material for a project about the future, based on a series of short interviews.
Tasks: Concept, Creative direction, Visual design
Check out the project's website.
To mark their 50th anniversary, Fondazione Agnelli wanted to look ahead: what will the future look like, another 50 years from now? At TODO, we developed an interactive experience where users can explore a wide range of video interviews following their interests, curiosity and a bit of serendipity.
Since interviews were conducted and recorded remotely, we provided interviewees with an onboarding guide including everything from a presentation of the project concept to tips on lighting and background, in order to maintain a consistent art direction and video quality.