Concept, illustration and style for a digital game for Enel, to explain what the "smart grid" is and how it works to Formula E fans who visit the brand's booth during racing events.
Tasks: Concept, Art direction, Illustration
Try the game at this link.
We designed and developed the Grid Game, inspired by the iconic “Where’s Waldo” series, to entertain visitors at the booth while conveying small bits of information about Enel’s activities and goals. People responded so well that Enel asked us to make the game available online.
We envisioned a futuristic smart city, customized for each E-Prix by adding new features and characters. The buildings in the forefront are the main landmarks of the host city, and targets – from Mexican luchadores to race pilots, from street artists to school kids – often reveal information about Enel’s projects in the country or area.