Pioneering brand communication in DIY electronics, TODO helped Arduino define its presence amid growth and change over the years, including a recent brand refresh in 2018.
Task: Visual design
I worked with TODO's Creative Director, Giorgio Olivero, to develop a long-lasting brand identity for Arduino including product packaging, manuals, digital environments and more.
The biggest challenge came early on: designing the Starter Kit manual, a book of DIY recipes to create and play with Arduino. The book was designed with special ota binding, so it lies open while readers work on a project.