Arduino

Client: Arduino
Team: TODO
Year: 2010

Pioneering brand communication in DIY electronics, TODO helped Arduino define its presence amid growth and change over the years, including a recent brand refresh in 2018.

Task: Visual design 

6436903531_07c5bb05c7_o

I worked with TODO's Creative Director, Giorgio Olivero, to develop a long-lasting brand identity for Arduino including product packaging, manuals, digital environments and more.

6436925827_70fd754e9f_o
6436941531_92d9b41911_o
6436952429_bca49220fd_o
6436970145_99b3bef388_o
6436972595_07e1f9b2af_o

The biggest challenge came early on: designing the Starter Kit manual, a book of DIY recipes to create and play with Arduino. The book was designed with special ota binding, so it lies open while readers work on a project.

1jNF3FMHoC9A-Y0N5Pq7AlcbU8PkNTH9h0Ol1dFPUQg
1RDV48Jh49AfSYSz1Moq0j_E6VQH7RlQ1yQN5yB4Sgw

Client
Arduino